Mass communication is among the most dynamic fields in Zambia today. Communication as we used to know it, has drastically changed and evolved into another level. The world now circulates on ready-made information and it easy to see why the mass communication field is still among the most important and relevant career parts today.

Mass Communication Salary in Zambia: Top 10 Paying Jobs

Mass communication is a broad field that includes jobs like journalism, advertising, public relations, and broadcasting, among others. These jobs require strong communication skills, creativity, and an understanding of media technologies. In Zambia, the average salary for a mass communication professional is around ZMW 100,000 per year. However, some positions offer higher salaries than others. Here are the top 10 paying jobs in mass communication in Zambia.

1. Communications Manager

Salary: ZMW 250,000 – 350,000
Communications managers are responsible for overseeing the communications strategy of an organization. They come up with and carry out communication plans, deal with the media, and make content for different platforms.

2. Creative Director

Salary: ZMW 200,000 – 300,000
Creative directors oversee the creative aspects of advertising and marketing campaigns. They develop concepts, write scripts, and oversee the production of visual and audio content.

3. Marketing Manager

Salary: ZMW 180,000 – 250,000
Marketing managers develop and implement marketing strategies to promote products or services. They do research on the market, run campaigns, and look at sales data to figure out how well marketing efforts are working.

4. Senior Public Relations Manager

Salary: ZMW 150,000 – 200,000
Senior public relations managers oversee the public image of an organization. They create and execute public relations strategies, manage media relations, and handle crisis communications.

5. Broadcast Journalist

Salary: ZMW 120,000 – 150,000
Broadcast journalists research, write, and present news stories for television, radio, or online platforms. They report on current events and conduct interviews with relevant sources.

6. Social Media Manager

Salary: ZMW 100,000 – 120,000
Social media managers create and manage social media content for an organization. They develop social media strategies, create content, and manage online communities.

7. Copywriter

Salary: ZMW 80,000 – 100,000
Copywriters create written content for advertising, marketing, or public relations campaigns. They write slogans, taglines, and other copy for print, online, or broadcast media.

8. News Anchor

Salary: ZMW 70,000 – 90,000
News anchors present news stories for television, radio, or online platforms. They introduce stories, conduct interviews, and provide commentary on current events.

9. Content Creator

Salary: ZMW 50,000 – 70,000
Content creators produce multimedia content for online platforms, such as blogs, social media, and YouTube. They create written, visual, or audio content to engage with an online audience.

10. Event Planner

Salary: ZMW 40,000 – 60,000
Event planners organize and manage events, such as conferences, product launches, or charity events. They plan the logistics, coordinate vendors, and ensure that the event runs smoothly.

The good news is, one rarely runs out of options with a Mass Communication degree. The sad part though, is that the take home for mass communication specialists in this part of the world can be a little discouraging, especially when compared with some other professions.

mass communication salary in zambia

No doubt, mass communication as a field is a noble, fun and exciting; one of the reasons why the field will never be short of admirers. In fact, Mass Communication commands one of the highest numbers of students in many Zambian universities today. The field is also very broad as there are a lot of different sectors under it.

For instance, Journalism and mass media are among the core aspects of mass communication. These sections can also be divided into other core segments that are also broad on their own. One thing is almost certain, you rarely get stranded as a mass communication professional and irrespective of the economic situation of the country, they will always be an industry that needs your professional input.

Do you want to know how much a mass communicator makes? You are in the right place. Here, we will take a critical look at how much mass communicators earn in several sectors.

How Much Do Mass Communication Professionals Earn in Zambia?

Mass communication, as stated earlier, is one of the broadest, flexible and most dynamic profession in the world. It is not limited to journalism or mass media. In fact, there is a lot more to mass communication and it has an impact, directly and indirectly in our daily lives. One reason to be optimistic about this field though, is that the world today wouldn’t be where it is without it. This factor states the importance of mass communication to developing countries.

The amount these professionals are paid though does not necessarily collaborate with their undisputable importance to the society. Although some sectors pay mass communication professionals well, some others still pay not-so-good salaries, especially in the public sector.

Let us take a look at some aspects of mass communication and how much they pay as at 2018.

Journalism & Mass Media 

Journalism is one of the most popular segments of mass communications. Over 50 percent of Zambians that put in for the course aim to go towards this career line and rightly so, it is among the most productive and enviable career paths in that line. Although opportunities in this line are becoming limited of late, largely due to the number of graduates produced every year by Zambian tertiary institutions, the pay in this field is still not so great compared to some other professions.

Journalists are paid between KW30, 000 – KW80, 000 for entry level in private sectors and can be increased depending on the company, experience and other factors. Government sectors though pay between KW80, 000 – KW120, 000 for entry level and increases based on year of experience and level.

Industries & Business

Mass communication professionals also have a place in various industries and businesses where they can function as media consultants, research analysts, information analysts marketing analysts, etc. The salary here is highly relative and depends on lots of factors which include the job position, level of experience, size and type of company and business, education qualification of the candidate among other factors. On the average, industries pay between KW50, 000 – KW100, 000 for entry level.


Mass communication professionals can also work in the education sector. They work as authors, writers, teachers and so on. The entry level salaries vary based on the kind of job. On the average though, entry level salary ranges between KW15, 000 – KW70, 000 for private sectors and KW70, 000 – KW120, 000 for Government sectors. It should be noted that only few private educational institutes pay more than the stated salary.

Media Marketing/Advertising/Public relation Specialist

This is another popular section of mass communication. They work as publicity directors, media managers, social media experts, graphic production specialists, etc. Their salaries are almost the same range as in industries and businesses. In the private sector, they earn between KW70,000 and KW100,000.

Popular Questions for Mass Communication Salary in Zambia:

1. What factors influence the salary of a mass communication professional in Zambia?
The salary of a mass communication professional in Zambia can be influenced by factors such as job title, level of experience, and the type of organization. For instance, higher-level jobs like communications managers or creative directors usually pay more than lower-level jobs. Similarly, professionals with more experience or advanced degrees may also command higher salaries. Salary can also depend on the size and type of organization. For example, larger organizations or those in industries with more competition may pay more.

2. What are the career prospects for mass communication professionals in Zambia?
Most job prospects for people who work in mass communication in Zambia are good, because there is a growing need for skilled people in advertising, public relations, and digital media. As the country’s economy continues to develop, more organizations are recognizing the importance of effective communication and are investing in their communications strategies. Also, the rise of digital media has opened up new jobs for people who know how to manage social media, make content, and do digital marketing. With the right training and experience, people in Zambia who work in mass communication can build rewarding careers with room to grow and move up.

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